NOVVIK CONTACT

ALIGNIFY

AlignifyHealthier longer brighter

A personal longevity and wellness platform based on mitochondrial energy theory that uses data from wearables and laboratory tests to build personalised programmes, connects users with a marketplace of health and fitness services, and supports bookings, purchases and delivery.

THE PLATFORM

Your entire wellness life, intelligently connected.

Alignify is the most comprehensive wellness and longevity platform, organising the entirety of a person’s healthy lifestyle down to the details of daily execution.

It translates individual goals into a connected structure for nutrition, training, movement, sleep, recovery and self-care.

By bringing together health data, planning, products, services and everyday logistics, it reduces decision fatigue, choice overload and the friction of moving between multiple apps, shops, providers and decisions.

Its carefully composed wellness market and scientific-medical architecture connect lab results, wearables, body composition, medical records, hormonal health and practitioner access in one place.

Alignify makes healthy living easier to begin, sustain and enjoy.

THE SCIENCE

The science of energy, translated into everyday life.

Alignify is built around a theory of mitochondria and energy and translates this science into everyday life through training and nutrition. Training builds muscle, cardiovascular fitness and mitochondrial capacity, progressively increasing the body’s ability to use energy. Nutrition provides the energy and building blocks required to fuel that work, support adaptation and enable recovery, while sleep and recovery help preserve the conditions in which those adaptations can continue.

Better metabolic health, insulin sensitivity, cardiovascular function, muscle and body composition are associated with lower risk of major age-related diseases including type 2 diabetes, cardiovascular disease, cancer, depression, Alzheimer’s disease and dementia.

Alignify helps build a strong organism, reduce modifiable disease risk and support the maintenance, repair and renewal processes leading to rejuvenation and longevity.

THE WELLNESS PLAN

Your health and lifestyle programme.

Wellness Plan translates nutrition, metabolic and hormonal context, training, movement and NEAT, sleep, recovery and supplementation into practical targets and actions across Day, Week and Month.

It can be created by you, supplied by a coach, trainer, dietitian, doctor or another practitioner, or brought in from an external programme. With a paid subscription, Alignify can create the programme itself, automatically structure imported programmes and reconcile compatible professional instructions into the same plan.

The plan is organised daily, while also unfolding across weeks and months to create meaningful change and gradually become more intuitive, adapting to the new natural rhythm of your now healthy organism.

Illness, injury, rehabilitation, travel or menstrual-cycle-related needs can temporarily alter the relevant parts of your plan without destroying the underlying programme.

THE WELLNESS WALLET

Wellness Wallet

The Wellness Wallet is your medical space in the platform, where information related to your health are constantly updated and influence the rest of your actions within the platform including your plan and shopping.

It brings together body composition and professional measurements, health data from connected wearables and devices: sleep, HRV, resting heart rate, respiratory rate, SpO₂, skin temperature, activity, training load, heart-rate recovery, VO₂ max, blood pressure, ECG, CGM and cycle-related data, lab results and biomarkers, medical records, medications, cycle tracking and hormonal information.

The information held there helps shape the Wellness Plan - nutrition, training, movement, sleep, recovery and supplementation, and influences what Alignify recommends to be professionally tested.

They also show your progress across metabolic and cardiovascular health, fitness, functional and adaptive capacity, body composition, recovery and disease prevention and how those changes relate to the mitochondrial energy and metabolic capacity that underpin rejuvenation and longevity.

THE WELLNESS MARKET

A wellness market designed to make healthy living easier to choose.

Wellness Market brings together deliberately chosen categories: dietary catering and groceries, supplements, workouts and sports classes, sportswear and equipment, sleep, recovery and relaxation, beauty and skincare, practitioners, massages and treatments, activities and experiences.

Personalisation, pre-filtering, integrated shopping, booking and multi-provider delivery reduce searching, comparison and decision-making, shortening the distance between intention and action.

Built for retention.

Pleasure, discovery and reward make healthy change easier to return to.

From exceptional luxury to smaller indulgences, the experience extends across different budgets.

Curated choice and fewer steps reduce decision fatigue and scroll paralysis, especially for neurodivergent users.

Food can be assessed against composition, nutritional quality, anti-inflammatory principles, the microbiome, insulin effect, glycaemic index and medical advice.

The result is a Market that reduces cognitive load and makes healthy living easier to begin, pleasurable to repeat and sustainable over time.

THE AI

AI that does more than answer.

Alignify’s AI uses your data — laboratory results, connected devices, body composition, preferences, programme progress, purchases and calendar — to build personalised nutrition and training programmes, prepare recipes and shopping baskets, find relevant practitioners and available appointments, and organise the actions required to carry the Wellness Plan through.

It tracks change over time against your personal baseline, analyses readiness and recovery, and builds supported projections from your health and progress data.

It progresses training from completed sessions, analyses micronutrient adequacy, glucose response and dietary patterns, and imports external programmes and practitioner documents into the platform.

The coolest function is Just Do It For Me. Alignify organises your whole healthy lifestyle for you — nutrition, training, activities, recovery, shopping, products, services and the practical organisation of the week — and you simply review and approve what it has prepared.

It solves one of the biggest problems in wellness: keeping every part of a healthy life organised at the same time. Constant planning, choosing, coordinating and switching between different services creates decision fatigue and often leads to avoidance, particularly for neurodivergent users.

Just Do It For Me removes the work of organising wellness from the user.

NEURODIVERGENT BY DESIGN

Neurodivergent by Design.

Alignify is designed to reduce cognitive load, decision fatigue and executive-function demands, with particular benefits for neurodivergent users and people with ADHD.

The platform pulls, not pushes.

Users choose when to engage. Notifications and proactive behaviour appear only when explicitly enabled.

Clear hierarchy, summary-first presentation, low-demand mode, templates and structured task flows reduce cognitive overload and scroll paralysis. Bringing health, planning, shopping, services and actions into one system also reduces context switching.

There are no badges, streaks, gamification, guilt, missed-workout pressure, social comparison or shame.

These principles are built into the product and do not require disclosure of a diagnosis.

WHAT’S HOT

What’s Hot is Alignify’s discovery layer for what is happening now across wellness, beauty, fitness and lifestyle.

New launches, product drops, limited collections, promotions, events & retreats, new classes, pop-ups and other time-sensitive opportunities are brought together in one personalised feed.

Discovery is based on the user’s interests, preferences, location and engagement with the marketplace. Health data is not used to rank What’s Hot.

Paid members can receive early or priority access to selected launches, events and limited opportunities.

Brands and partners can purchase clearly identified featured placement without influencing personalised health recommendations.

It’s the community part of the platform without need of the built in communicator.

PARTNERS

Alignify is designed to work with the wellness ecosystem without competing with it.

Sport Brands, beauty brands, tech brands, lifestyle brands, food, supplest producers & retailers, trainers/ coaches, studios, creators, wellness influencers, events and retreats organisers, booking platforms, delivery platforms & networks and even services can all operate through the platform.

Everybody in this market becomes supply, distribution, partnership or a client.

Even these who overlap with Alignify can sell or promote their programmes inside the ecosystem, while Alignify provides the wider layer of health-data analysis, adaptation and execution around them.

A fragmented wellness market becomes one connected ecosystem.

THE WELLNESS & LONGEVITY MARKET

Wellness & Longevity Global Market

The global wellness economy reached $7.4T in 2025 and is projected to reach $9.8T by 2029, alongside major adjacent markets including $12.8T groceries, €629B beauty, $228.2B supplements, $125.7B fitness, $45.3B dietary catering and $32B longevity.

HOW WE MAKE MONEY

How we make money.

Alignify monetises spending across the wellness ecosystem, with marketplace commission as its primary revenue source.

Indicative marketplace commission structure:

food & catering 20% · supplements 20% · gym memberships 20% · Pilates & fitness classes 20% · beauty 15% · sportswear & equipment 12% · delivery coordination 5–8%

Both scenarios represent only part of the total marketplace opportunity. Paid placement and corporate benefit usage of the platform create additional revenue layers.

The commercial opportunity is the percentage Alignify earns from an increasingly large share of the wellness spending already taking place across the market.