NOVIFUND
An investment fund focused on mental health and metabolic health, understood broadly as culture, not just clinics.
The gap: mental health is one of the least-funded areas in digital health.
Inside women’s health specifically, primary care, hormonal health, and fertility took roughly 94 percent of femtech capital last year, while mental and behavioral health gets starved. So there’s an underfunded lane sitting open.
The wave: culture is shifting toward emotionally intelligent content.
That’s opening new formats in podcasts, reality storytelling, and educational media. Podcast listenership crossed 550 million monthly in 2026, and health-and-wellness is now the fastest-growing ad category in the medium, with pharma and supplement budgets moving off linear TV into podcasting.
The fund plays two lanes at once: content and femtech products.
Femtech is heading from about 8.5 billion dollars in 2025 toward 19 billion by 2031, with Europe’s share of global funding climbing from 21 to 27 percent.
The actual thesis is a flywheel.
Emotionally intelligent content builds a trusted audience, wellness and femtech products make money off that audience, and the fund owns equity across both sides of the same loop. Content feeds product, product monetizes content, and you hold stakes in both. Plus an advisory board of clinicians, operators, and investors to back the deal-flow and diligence.